How to Write a Review Invitation Text Message
A review invitation should remove friction without steering the customer's opinion. The best message feels like a natural follow-up to a real transaction, appointment, stay, or completed project.
Identify the business and the experience
Customers may not recognize an unfamiliar number. State the business name and reference the order, appointment, visit, or completed service.
Use only the customer details needed to make the request relevant.
Ask for honest feedback
Use neutral language such as 'Would you share your experience?' Do not ask for five stars or suggest what to write.
The same invitation should suit every eligible customer.
Use one direct link
Link straight to the review form so the customer does not have to search for your business.
One clear action is far easier to complete than several options.
Respect messaging preferences
Identify the sender, keep it concise, and honor opt-out requests.
Follow applicable messaging rules for your outreach program and get guidance for automated texting.
Key takeaways
- Reference a real customer experience.
- Ask for honest feedback, not a specific rating.
- Use one direct review link.
- Identify the sender and honor opt-out requests.